Stream the next WOW Training starting on November 10th!

Our Team

Irene Duford

Irene Duford

Irene has been in the Mortgage business for 20 + years and has been coaching Top Producing Loan Originators in The Freedom Club/Mortgage Marketing Animals since 2012.

She is passionate about inspiring and encouraging others to believe in their success and map out a specific plan to achieve results.

As Irene was coaching, she saw a huge need for a live training program to help Loan Partners with systems and processes, scripts and dialogues, and other specific ways to WOW the clients and referral partners. She knew that if Loan Originators had a live training they could send their Loan Partner/Loan Assistant to, it would not only free the Loan Originator up to go get more business, but through working a specific system designed to build and strengthen stronger relationships with clients and referral partners, they would receive even more warm referrals and grow their business.

Irene loves spending time with her husband, kids and grandkids. She enjoys traveling, learning, self-improvement, live music, theatre, movies, and going to the beach.

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Kevin Duford

Kevin Duford

Kevin was a High School Teacher for 20 years and Head Varsity Basketball Coach. He then worked in the mortgage business as a team with Irene for 12 years.

He uses his experience as a teacher and Coach to train on how mastering the fundamentals can enable Loan Partners and Loan Assistants to excel and help their Loan Originator Team reach their goals. Loan teams, like basketball teams, when working together, can push business to new heights and levels of success.

Kevin has fun spending time with his wife, kids and grandkids. He enjoys playing golf, traveling, reading, movies, and going to the beach.

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Kenny Duford

Kenny Duford

Kenny “grew up” in the mortgage business. All throughout his formative years, he watched his parents and both of his siblings grow the family business. After graduating high school early and spending some time at Brigham Young University (before and after serving an ecclesiastical mission in the Marshall Islands), he realized that his heart was in the mortgage business as well. He has been working in the industry since 2016 now and is the “Mortgage Expert” for the Dolan Mortgage Team.

He is passionate about improving processes, converting buyers to say "yes", and paying attention to the small details from the application to the loan closing. This passion is apparent as he trains other loan partners to be able to WOW their Loan Officers and the people they work with.

Kenny lives in Ann Arbor, Michigan with his wife, Tyler and their dogs, Kobe and Hannah. Tyler attends dental school at the University of Michigan and they both enjoy all that Ann Arbor offers their family. Kenny loves attending concerts and playing golf, basketball, the guitar, and drums. He is a huge Lakers and Dodgers fan!

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