Stream the next WOW Training starting on October 10!


"The WOW Training Team is second to none! Their content, communication and execution is impeccable. These are not just ideas, they are industry proven methods that will drive better interaction with borrowers, referral partners and lead to smooth settlements! The philosophy is to create clients as your billboard and drive more interaction and referrals! Thank you WOW TEAM! See you at the TOP!"

Andy Craig

"My loan partner went through this training a few weeks ago and loved it. It’s very engaging so it kept her attention during each session. When it was over she talked about how she would do it all over again because she enjoyed it so much. Post training I see a huge difference already. Smiles through the phone, overcomes objections, builds relationships with our borrowers and feels much more confident. I highly recommend!"

Youssef Abdelhalim

"My friend Irene has done it again. She came with the idea of starting the Freedom Club and it solved a big problem for Loan Officers of how to ramp up and scale their business and close more loans while actually working less hours. Now Irene has taken one of the most time consuming things for Loan Officers to do–train their Loan Partners and she has provided a solution. It is a "hands-on" "live" learning experience that teaches them skills your team needs so your clients and referrals only want to work with you. Her training will provide them with scripts, systems, and relationship building skills that will take your team to the next level."

Carl White

"Irene helped me tremendously over the past couple of years. She is an expert when it comes to team structure and self-talk. I had a mental block on certain strategies and tended to over-think a lot of things. Irene is good at keeping things simple and getting up a plan to help you succeed! I highly recommend Irene for anything related to coaching and training in the mortgage industry!"

Brent VanderGriend

"Irene and Kevin Duford's Loan Partner Wow! Training was so incredibly useful for me and my Loan Officer. We have already begun implementing the scripts and checklists given to us during and after the class. I cannot express the peace of mind these amazing resources have given me. The checklists help our team stay crystal clear with communication on each borrower and ensures nothing is left to chance. The scripts we were taught have helped me managed and be proactive about some tricky situations we come across in the industry, such as a borrower who does not send documents in a timely manner. I also learned a lot from the discussions with the other Loan Partners and took home several notes and ideas from them as well! Overall, it was a wonderful experience that left me feeling confident, reached, and ready to take on the world!"

Ashley Galloway

"After a career as a mortgage originator for four years–forging my own way with no guidance, I knew that in order to increase my business production without sacrificing my family life I would need help. Through the Mortgage Marketing Animals, I was introduced to Irene. Not only did she implement the systems and accountability for daily, weekly, monthly, and yearly tasks to increase my production, she helped me learn my true self-worth. Her coaching style is second to none, with a balance of tough love and self-talk exercises, I was able to jump from closing 10 units a month to 20+! She has helped me grow as an originator, spouse, and mother. For that, I am forever grateful."

Adriana Bates

"I was a loan officer for over a decade when I first met Irene. You could say that like most Loan Officers, I was set in my ways. Change does not come easy to me. Working with her one-on-one was a game-changer. What I learned to set up my team differently and organize my day has been crucial to step up to a new level of production. For a long time, I was a one-man show but working with Irene has helped me delegate a lot of my responsibilities to my team and focus on money-making activities, making my relationships with agents stronger and establishing new sources of business. I was also able to roll out a way to communicate with my past client database and create additional sources of loans from my previous buyers and borrowers. I can't say enough about the impact Irene has had in my business and as a result of it, in my personal life as well."

Enrique Braunschweiger

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